Ideas that lead to customers
Practical articles on advertising, websites, email marketing and AI visibility — short and to the point.
How to Measure the Real Return (ROAS and ROI) on Your Online Ads
Setting up tracking, measuring conversions and calculating the real profit from your Facebook, Instagram and Google ads.
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Google Ads or Facebook Ads: Which Should Your Business Start With?
Both platforms deliver results, but they work in fundamentally different ways. We break down when to choose Google Ads, when to choose Facebook ads, and how to stop wasting your budget.
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How Much Does a Website Cost in Bulgaria: Agency vs. Freelancer vs. DIY
A comparison of prices and timelines for the three paths to a new website — from a cheap website builder to a full-service agency. Which one is right for your business?
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Digital Marketing Agency vs. Freelancer vs. DIY: What Should Your Business Choose
Three paths to growth through marketing — DIY, a freelancer, or an agency. We compare prices, timelines, scope and real results.
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