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Ideas that lead to customers

Practical articles on advertising, websites, email marketing and AI visibility - short and to the point.

Google Ads Facebook & Instagram Social Media Web Design Email Marketing SEO & AI Visibility

How to measure ROAS and ROI on your online ads

How to Measure the Real Return (ROAS and ROI) on Your Online Ads

Setting up tracking, measuring conversions and calculating the real profit from your Facebook, Instagram and Google ads.

September 30, 20265 min read Read the article →

Google Ads or Facebook ads - which should you choose for your business

Google Ads or Facebook Ads: Which Should Your Business Start With?

Both platforms deliver results, but they work in fundamentally different ways. We break down when to choose Google Ads, when to choose Facebook ads, and how to stop wasting your budget.

September 30, 20266 min read Read the article →

How much does a website cost in Bulgaria - comparing an agency, a freelancer and building it yourself

How Much Does a Website Cost in Bulgaria: Agency vs. Freelancer vs. DIY

A comparison of prices and timelines for the three paths to a new website - from a cheap website builder to a full-service agency. Which one is right for your business?

September 6, 20265 min read Read the article →

Digital Marketing Agency vs. Freelancer vs. DIY: What Should Your Business Choose

Three paths to growth through marketing - DIY, a freelancer, or an agency. We compare prices, timelines, scope and real results.