Facebook & Instagram Advertising
We build ad campaigns across the Meta ecosystem — precise audience targeting, retargeting and continuous creative testing — for growth with a predictable cost per acquisition.
Full management of your Meta campaigns
From pixel setup to monthly budget optimization.
- Installing and configuring Meta Pixel and Conversions API
- Building custom and lookalike audiences
- Retargeting campaigns to visitors and abandoned carts
- A/B testing of ad creatives and copy
- Campaigns for reels, stories and carousel formats
- Ad budget management and bidding strategies
- Weekly performance tracking
- Transparent reports with spend, ROAS and cost per result
Why choose SALAZAR for Facebook & Instagram advertising
Segmented targeting
We build separate audiences for cold traffic, warm visitors and existing customers, so we can direct a different message to each stage of the funnel.
Continuous creative testing
Ad fatigue on Meta sets in fast — that's why we refresh visuals and copy regularly, to keep the cost per click and per result low.
Retargeting at every stage
We build funnels that bring back visitors who viewed a product, added it to cart or visited a contact page but didn't complete an action.
Data, not guesswork
We make decisions based on real Ads Manager data — which audiences, placements and creatives deliver the best ROAS, not intuition.
Frequently asked questions about Facebook & Instagram advertising
Meta ads work even better with more services
How we start with Meta advertising
We discuss your goals and product, set up the Meta Pixel and audiences, then launch the first creatives and test them to find the most effective combination.
Consultation and goals
We learn about the product, the audience and the result you expect from the ads.
Pixel, audiences and creatives
We set up the Meta Pixel, build the audiences and prepare the first visuals and copy.
Launch, testing and weekly tracking
We launch the campaigns, test the creatives and track results every week.
