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Home / Services / Facebook & Instagram Advertising
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Facebook & Instagram Advertising

We build ad campaigns across the Meta ecosystem - precise audience targeting, retargeting and continuous creative testing - for growth with a predictable cost per acquisition.

Facebook & Instagram Advertising
What's Included

Full management of your Meta campaigns

From pixel setup to monthly budget optimization.

What Facebook and Instagram advertising includes - audiences, sponsored post, A/B testing of creatives and Meta Pixel with growing conversion
  • Installing and configuring Meta Pixel and Conversions API
  • Building custom and lookalike audiences
  • Retargeting campaigns to visitors and abandoned carts
  • A/B testing of ad creatives and copy
  • Campaigns for reels, stories and carousel formats
  • Ad budget management and bidding strategies
  • Weekly performance tracking
  • Transparent reports with spend, ROAS and cost per result

Pricing & packages

Meta Advertising

Facebook Instagram Meta

Facebook and Instagram advertising for more inquiries, sales and brand awareness.

€149/month
  • Up to 4 basic ad visuals per month - from the materials you provide, when needed Worth notingMore ad visuals don’t always mean better results. Especially with budgets under €400 a month, adding and replacing ads too often can fragment the available data and make optimisation harder. That is why we approach the testing of new visuals and messages strategically.
  • Ad copy and messaging - testing headlines and descriptions and replacing the weaker variants
  • Management and optimisation of up to 2 ad campaigns - audiences, budget allocation, ongoing monitoring
  • Monthly report with the main results and recommendations
Fees & Terms

One-time setup fee: Meta €45

+3% of ad budget above €500

Book a Consultation

Silver Advertising Package

Meta Ads Google Ads
Bundle discount -10%

The two core advertising channels with a unified strategy and clearer reporting.

€223/month
  • Up to 4 basic ad visuals per month - from the materials you provide, when needed Worth notingMore ad visuals don’t always mean better results. Especially with budgets under €400 a month, adding and replacing ads too often can fragment the available data and make optimisation harder. That is why we approach the testing of new visuals and messages strategically.
  • Search, Display and Shopping campaigns
  • Unified strategy across both channels
  • Weekly reports
  • Up to 2 ad campaigns per platform
Fees & Terms

One-time setup fee: Meta €45 + Google €80

+3% of ad budget above €500

Book a Consultation

Prices cover ad management. Budgets for Google, Meta and other platforms are paid separately, directly by you. All prices exclude VAT.

Also included in:Gold Marketing Package - €261/moVIP Marketing Package - €490/moAll pricing

Our Approach

Why choose SALAZAR for Facebook & Instagram advertising

The funnel of a Meta campaign - reach on Facebook and Instagram, engagement, lead and retargeting, with a growing result on the dashboard

Segmented targeting

We build separate audiences for cold traffic, warm visitors and existing customers, so we can direct a different message to each stage of the funnel.

Continuous creative testing

Ad fatigue on Meta sets in fast - that's why we refresh visuals and copy regularly, to keep the cost per click and per result low.

Retargeting at every stage

We build funnels that bring back visitors who viewed a product, added it to cart or visited a contact page but didn't complete an action.

Data, not guesswork

We make decisions based on real Ads Manager data - which audiences, placements and creatives deliver the best ROAS, not intuition.

FAQ

Frequently asked questions about Facebook & Instagram advertising

We manage campaigns through Meta Ads Manager, which lets a single ad run on both Facebook and Instagram at the same time. Depending on the audience and the product, we allocate budget between the two platforms based on where more conversions happen.
The Meta Pixel is a tracking snippet we install on your website to measure conversions and build retargeting audiences from people who visited your site but didn't make a purchase.
The monthly subscription includes up to 4 basic ad visuals, and we test copy and messaging continuously - replacing the weaker variants with stronger ones. More visuals don’t always mean better results: especially with budgets under €400 a month, adding and replacing ads too often fragments the data and makes optimisation harder, so we test strategically.
Related Services

Meta ads work even better with more services

Social Media

Organic strategy, content and a community that grows.

Learn more →

Google Ads

Search, Display and Shopping campaigns aimed at real customers.

Learn more →

Graphic Design

Visual identity and branding for your brand.

Learn more →
How We Start

How we start with Meta advertising

We discuss your goals and product, set up the Meta Pixel and audiences, then launch the first creatives and test them to find the most effective combination.

01

Consultation and goals

We learn about the product, the audience and the result you expect from the ads.

02

Pixel, audiences and creatives

We set up the Meta Pixel, build the audiences and prepare the first visuals and copy.

03

Launch, testing and weekly tracking

We launch the campaigns, test the creatives and track results every week.

Request a Free Consultation
See completed Meta Ads projects SALAZAR

Ready for ads that actually sell?

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