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Email Marketing

We build automated email flows and segmented campaigns that turn one-time buyers into repeat customers — with precise segmentation and continuous content testing.

Email Marketing
What's Included

Full management of your email marketing

From platform setup to automation and analysis.

An automated email flow — new subscriber, welcome series, abandoned-cart reminder and thank-you email after purchase
  • Email platform setup and website integration
  • Welcome series for new subscribers
  • Abandoned-cart automation
  • Subscriber segmentation by behavior and interests
  • A/B testing of subject lines, senders and content
  • Promotional and seasonal campaigns
  • Re-engagement flow for inactive subscribers
  • Monthly analysis of opens, clicks and revenue
Our Approach

Why choose SALAZAR for email marketing

Segmentation before sending

We don't send the same email to your whole list — we split subscribers by behavior and purchase history so they get relevant content.

Automation that works 24/7

We build flows that trigger automatically based on a specific user action — signup, purchase, abandoned cart — without manual intervention.

Continuous subject line testing

The subject line decides whether the email even gets opened — that's why we test different variants and optimize based on actual open rates.

Focus on revenue

We track not just opens and clicks, but the actual revenue generated by each campaign and automated flow, so we can focus effort on what's most effective.

Email campaign optimization — A/B testing subject lines, segmented lists and growing opens and clicks
FAQ

Frequently asked questions about email marketing

We build welcome series for new subscribers, abandoned-cart emails, a re-engagement flow for inactive customers, and post-purchase series aimed at repeat sales.
We segment subscribers by behavior — purchase history, engagement with previous emails, interests and stage in the customer journey — to send relevant content to each group, instead of one generic message to everyone.
Yes, we run A/B tests on subject lines, senders and content for key campaigns, to determine which variants lead to higher open and click rates.
Related Services

Email marketing is fed by more services

Website Design & Development

Fast, conversion-focused sites with an SEO foundation.

Learn more →

Google Ads

Search, Display and Shopping campaigns aimed at real customers.

Learn more →

Social Media

Organic strategy, content and a community that grows.

Learn more →
Automation

One flow that keeps working while you sleep

New subscriber, welcome series, first purchase, post-purchase emails, repeat sale. We set up the flow once — it keeps working for you every day.

01

New subscriber

Someone leaves their email on the site or at checkout and enters the flow automatically.

02

Welcome series

A few emails that introduce the brand and guide toward the first purchase.

03

First purchase

A reminder for an abandoned cart and confirmation once the order is placed.

04

Post-purchase emails

A thank you, useful product information and an invitation to leave a review.

05

Repeat sale

Segmented offers for customers who have already made a purchase.