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Our Approach

Data. Strategy. Results.

We focus on what matters — more customers, more sales, a better return on investment. Here we explain how we measure success, not with made-up numbers.

Results — ROAS, CPA, leads and conversions
ROAS
return on ad spend
for every ad campaign
CPA
cost per acquisition
tracked and optimized continuously
Leads
volume and quality
not just traffic
Conversions
real actions on the site
inquiries, orders, calls
Reports
regular transparency
clear numbers, no jargon
Approach by Channel

How we build results by channel

We're still building our public archive of case studies with client consent. Until then, here's an honest look at what we do for each channel.

Measurement by channel — Google Ads, Meta, email, website and SEO & AI visibility, brought together in one results dashboard
Meta Ads

Facebook & Instagram Advertising

Precise targeting and creative testing

A/B
ad testing
Retarget
warm traffic
Google Ads

Search, Display & Shopping

Campaigns aimed at real search intent

ROAS
focus
Daily
budget control
Website & Email

Website and Automation

Leads tracked automatically

CRO
conversion optimization
Auto
email flows
Social Media

Content and Community

A consistent posting calendar

Strategy
before publishing
Analysis
of performance
SEO & AI Visibility

Visibility beyond search

For Google and for AI tools

Schema
structured data
Content
that answers questions
Video & Design

Visual identity

A consistent brand across every channel

Concept
before production
Formats
for every platform
Reporting

What you see every month

Spend, leads, sales and return on investment — explained in plain language, no jargon. You see where the budget is going and what we're changing to make it work better.

Spend by channel

How much was spent on Google, Meta and other channels, and what each of them delivered.

Leads and sales

Inquiries, calls and orders — their number and quality, not just traffic.

Return and cost per result

ROAS and cost per lead or sale, so it's clear whether the budget is working.

What we're changing

The specific adjustments we make after each report, and why we're making them.

SALAZAR

Ready for more results?