Google Ads
We build and manage Google Ads campaigns — Search, Display, Shopping and remarketing — aimed at people already searching for your product or service, focused on real conversions, not just clicks.
Full management of your Google Ads campaigns
From keyword research to monthly optimization — we handle it all.
- Keyword research and competitor analysis
- Search, Display and Shopping campaigns
- Conversion tracking and Google Tag Manager setup
- A/B testing of ad copy and extensions
- Monthly bidding strategy and budget optimization
- Remarketing campaigns to site visitors
- Ad budget management and cost control
- Transparent monthly reports with real data
Why choose SALAZAR for Google Ads
Focus on conversions, not clicks
We set up conversion tracking before launching any campaign, so we optimize for real inquiries, sales or calls, not vanity metrics.
Structured by product or service
We build separate campaigns and ad groups for each product or service, to raise Quality Score and lower the cost per click.
Weekly performance review
We don't wait until month-end — we review spend and results every week and make adjustments as needed, to avoid wasted budget.
Full transparency
You get access to your own Google Ads account and clear reports — no hidden fees and no locked-away data.
Frequently asked questions about Google Ads
Google Ads works best in combination
How we start with Google Ads
First we understand what your customers are searching for and what budget we're working with. Then we build the campaign structure and conversion tracking, launch the ads and keep optimizing them based on results.
Consultation and goals
We learn what you sell, what your customers search for and what budget is realistic.
Structure and tracking
We build campaigns by product or service and set up conversion tracking.
Launch and ongoing optimization
We launch the ads and improve them every week based on real results.
