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Google Ads

We build and manage Google Ads campaigns - Search, Display, Shopping and remarketing - aimed at people already searching for your product or service, focused on real conversions, not just clicks.

Google Ads
What's Included

Full management of your Google Ads campaigns

From keyword research to monthly optimization - we handle it all.

What Google Ads management includes - search ads, Shopping, keywords, conversion tracking and budget
  • Keyword research and competitor analysis
  • Search, Display and Shopping campaigns
  • Conversion tracking and Google Tag Manager setup
  • A/B testing of ad copy and extensions
  • Monthly bidding strategy and budget optimization
  • Remarketing campaigns to site visitors
  • Ad budget management and cost control
  • Transparent monthly reports with real data

Pricing & packages

Google Advertising

Google Ads Search Shopping

Google ads for people already searching for a product or service like yours.

€99/month
  • Search, Display and Shopping campaigns
  • Conversion tracking
  • Ongoing budget optimization
  • Monthly report
  • Up to 2 ad campaigns per platform
Fees & Terms

One-time setup fee: Google €80

+3% of ad budget above €500

Book a Consultation

Silver Advertising Package

Meta Ads Google Ads
Bundle discount -10%

The two core advertising channels with a unified strategy and clearer reporting.

€223/month
  • Up to 4 basic ad visuals per month - from the materials you provide, when needed Worth notingMore ad visuals don’t always mean better results. Especially with budgets under €400 a month, adding and replacing ads too often can fragment the available data and make optimisation harder. That is why we approach the testing of new visuals and messages strategically.
  • Search, Display and Shopping campaigns
  • Unified strategy across both channels
  • Weekly reports
  • Up to 2 ad campaigns per platform
Fees & Terms

One-time setup fee: Meta €45 + Google €80

+3% of ad budget above €500

Book a Consultation

Prices cover ad management. Budgets for Google, Meta and other platforms are paid separately, directly by you. All prices exclude VAT.

Our Approach

Why choose SALAZAR for Google Ads

Our Google Ads approach - keyword research, campaign structure and continuous optimization

Focus on conversions, not clicks

We set up conversion tracking before launching any campaign, so we optimize for real inquiries, sales or calls, not vanity metrics.

Structured by product or service

We build separate campaigns and ad groups for each product or service, to raise Quality Score and lower the cost per click.

Weekly performance review

We don't wait until month-end - we review spend and results every week and make adjustments as needed, to avoid wasted budget.

Full transparency

You get access to your own Google Ads account and clear reports - no hidden fees and no locked-away data.

FAQ

Frequently asked questions about Google Ads

The minimum ad budget we recommend starting with is around 300-500 EUR per month, depending on competition in your industry and your goals. Our management fee is separate from the ad budget, which goes directly to Google.
The first performance data appears within the first 1-2 weeks, but real optimization and stable results usually take 4-6 weeks, while Google's algorithm gathers enough conversion data.
Yes, we build and manage Google Shopping campaigns for online stores, including product feed optimization, grouping products by margin and featuring the best-converting products.
Related Services

Google Ads works best in combination

Facebook & Instagram Advertising

Targeted paid ads across the Meta ecosystem.

Learn more →

Website Design & Development

Fast, conversion-focused sites with an SEO foundation.

Learn more →

SEO & AI Visibility

Optimization for Google and for AI tools.

Learn more →
How We Start

How we start with Google Ads

First we understand what your customers are searching for and what budget we're working with. Then we build the campaign structure and conversion tracking, launch the ads and keep optimizing them based on results.

01

Consultation and goals

We learn what you sell, what your customers search for and what budget is realistic.

02

Structure and tracking

We build campaigns by product or service and set up conversion tracking.

03

Launch and ongoing optimization

We launch the ads and improve them every week based on real results.

See completed Google Ads projects SALAZAR

Ready to launch winning Google Ads campaigns?