A wedding boutique with a cinematic online presence
Fée Bridal is a wedding dress boutique that needed a website matching the real value of the product — luxurious, clean and trust-building from the first second. We built a fully custom WordPress theme from scratch, with no template compromises.
The homepage of feebridal.bg
The product was luxurious. The website wasn't there.
Before we started, Fée Bridal had no branded online presence of its own that matched the level of the dresses it offers. We identified three specific problems:
No visual storytelling
Ready-made templates couldn't capture the atmosphere and emotion of the brand — a cinematic video was needed right in the hero section, not another static photo.
Fitting appointments booked by hand
Dress-fitting appointments were arranged manually, over messages — slow for clients and hard for the boutique's team to track.
Weak visibility
Without a technical SEO foundation and structured data, the site risked staying invisible — both on Google and in AI search tools.
Custom-built, no compromises
Instead of a ready-made theme, we built a custom "Fée Bridal" WordPress theme, designed specifically for the boutique — from visuals to technical detail.
Cinematic hero and gallery
A self-hosted hero video and a refined product catalog with video support for every collection — smooth, fast and with no dependency on external platforms.
Fitting appointment booking system
A built-in system for booking dress-fitting appointments online — clients book themselves, and the team gets an organized calendar instead of scattered messages.
GDPR consent with Google Consent Mode
A cookie banner built to GDPR requirements, integrated with Google Consent Mode — correct data tracking only after the visitor's explicit consent.
Technical SEO and AI visibility
Structured data, optimized load speed and content built to directly answer the questions asked by both Google and AI assistants.
Branded admin panel
A clean, branded WordPress admin interface — the Fée Bridal team manages collections and bookings easily, with no clutter or unnecessary menus.
A warm, gold-cream aesthetic
A color palette, typography and visual language tailored to the boutique's collections — a luxurious feel on every screen, from mobile phone to desktop.
A luxurious design that loads instantly
A premium look often comes at the cost of a slow website. With Fée Bridal there was no such trade-off — an independent Lighthouse audit confirms the result:
A closer look at the details
The services behind this project
Meta Ads, web design, graphic design and SEO & AI visibility — each also available on its own, with a clear scope and price.
Facebook & Instagram Ads
Web Design
Graphic Design
SEO & AI Visibility