From a broken website to a luxurious digital storefront worthy of the product
Effect Marbella manufactures luxury 3D gypsum decorative wall panels, with a rich catalog of textured designs and its own installation service. Before we worked together, their old site broke on desktop and had completely misaligned elements on mobile — nearly unusable for a new customer. We built an entirely new, modern, responsive website, with an elegant premium hero section on the homepage that signals from the first glance that the products and the brand are top-tier.
A premium product. An outdated site.
Before we started, Effect Marbella's website was actively working against sales instead of supporting them. We identified three specific problems:
A broken desktop experience
The old site didn't load correctly on desktop — displaced sections and non-functional elements turned browsing the catalog into a frustrating experience within the first few seconds.
Completely misaligned on mobile
For a brand whose customers increasingly browse products from their phones, the mobile version was nearly unusable — with elements overlapping and breaking the layout on every page.
A luxury product, presented inconsistently
Textured 3D panels are a premium product with significantly more added value than ordinary wall decor — but the outdated site communicated none of that sense of quality.
A site that looks as good as the product
The goal was a new site, equally solid on every device, with a look that speaks the premium brand's language from the very first moment.
An entirely new, responsive design
The site was rebuilt from scratch to work equally well on desktop, tablet and phone — no displaced elements, no broken sections, no compromise on any device.
A luxury hero section on the homepage
An elegant opening section built around the brand's own product photography styled in a real interior — the moment the site loads, it's clear this is a premium brand.
A product catalog with price and category filters
Dozens of textured designs organized into a clear shop with a price-range slider and categories — customers reach the exact panel they want in seconds, instead of scrolling endlessly.
Installation and trade-professional information
Dedicated sections for the company's own installation service and for designers, architects and distribution partners — each audience reaches the information that's actually relevant to them directly.
An interior-inspiration blog
A section with ideas and practical advice — from budgeting for an accent wall to real design-project examples — that attracts customers before they're even ready to buy.
An SEO foundation for product search
Content and structure built around real customer queries — "3D gypsum wall panels," "3D accent wall" — a foundation for the store to be found beyond its existing customer base.
A luxury look, a functional shop
A premium hero section at the entrance, a clear filterable catalog right behind it — every step of the site speaks the brand's language.
The services behind this project
Web design, graphic design and SEO & AI visibility — each also available on its own, with clear scope and pricing.
Web Design
Graphic Design
SEO & AI Visibility